starbucks & racial profiling?

well, I filled out the Starbucks online survey to get my free coffee code and I was totally okay with taking the survey and answering questions about my experience at their store but I was *not* okay with the personal questions about my age, gender and RACE?! i know they probably just use it do decide if they need more "ethnic" folks in their commercials and print ads and such but it just felt so wrong! Luckily, they did provide the option "prefer not to answer" for those questions and I was able to choose that. 

Does anyone else think that it's a bit weird to ask that? I mean, hopefully their employees have had enough sensitivity training (along with some decent manners) not to exhibit racist, sexist, or ageist behaviors while slinging coffee, no? And what do my personal details have to do with whether my coffee was hot, how clean the store was, or how quickly I was served? Maybe alot - maybe S-bux is secretly besieged with human resources problems and racist, sexist, ageist employees... dunno. 

Nonetheless, free drink for me Monday morning.... hopefully that nice girl at the drive-thru won't call me a "smokin' hot old honey with nice tits"... 

or then again, maybe she will...